The Importance of Citation/Search Directories For Boosting Your Local Business Listing (Part 2)

In part 1 of this series, we made the point that Local Search is all about authority and consistency in your business’ data on the Internet. Search Engines, like Google, Bing and Yahoo trust certain directory and citation sources more than others, which can give your local business listing a rankings boost. Here is our updated list of Local Citation/Search Directories to help you boost your Local Business Listing.

Local Search Directories

Local Listings on the Search Engines

Google My Business – Free. You will need to do a search and locate your business’ local profile with Google. Once you’ve clicked through to its listing there will be a note: “IS THIS YOUR BUSINESS?” with a Manage this page button to click. You will then be asked to either sign into your own Google account and if you don’t have one then you will need to register with them first.

Bing | Places for Business – Free. Locate your business within Bing’s search results using the URL we’ve listed in the Add column. Then you will be allowed to claim it once you’ve either logged in or registered with Bing. Then just follow the prompts and do your best to fill out your business profile to the best of your abilities.

Yahoo Local – Is now Aabaco Small Business. Yahoo Small Business has been rebranded as Aabaco Small Business. As announced on December 9, 2015, Aabaco Small Business will remain a part of Yahoo for the time being. Their team remains focused on shipping exceptional products and delivering great value to customers. You can continue to access your services at www.AabacoSmallBusiness.com. If you have not yet done so, please take a few minutes to set up your Aabaco ID, password, and profile. As part of their name change, they’ve updated their terms of service and privacy policy. Please take a few moments to read through these, as they are now in effect.

Primary Data Providers

Acxiom – $50 Be consistent with ALL the data that you have with all your listings. Especially with the major data providers.

Neustar Localeze – Free/Paid If they have your business listed, you will be able to modify, close, or enhance it. If it’s not found, you’ll be able to add it to their directory. The free listing is not very powerful at all and we highly recommend using the paid version. The paid version is determined on a personalized basis.

InfoGroup – Free When you go to add your listing to this data provider we are sending you to Express Update, which is the site that Infogroup created to handle submissions and corrects to their data.

Factual – Free If you have questions when it’s time to do a submission then look at their FAQ page.

Other Major Data Providers

Universal Business Listing – $75/year They are a solid Data Distributor although they do give you a listing (webcard, they call it) in their own directory. Be sure to use consistent data when adding your business here.

Yext – $700/year Yext shouldn’t be a replacement for using the primary data aggregators (ie Acxiom, Localeze, etc.) to seed your citations. But if you are a new site or a large company and want to generate the most citations in a fast way (15 minutes vs 6-7 hours), and you can afford $700/yr then it may be an option for you. Warning It’s also vital to know that if you do use their services and then decide to cancel down the road – you will lose a lot of the citations you built with them. Read our write up here to learn more.

Internet Yellow Pages (IYPs)

SuperPages.com – Free Be consistent with ALL the data that you have with all your listings. Especially when you’re listing with any Internet Yellow Pages because many businesses will pull your data from these places and if it’s incorrect it will negatively affect your local rankings.

Yellowbook – Free You first need to register as a user. Then do a search for your business. If it doesn’t come up in the search then they will allow you to Add it to their listings. If it does come up then claim it as its owner and complete the profile.

Yellow Pages – Free Start with a search for your business. If it doesn’t come up in the search then they will allow you to Add it to their listings. If it does come up then claim it as its owner and complete the profile. You will be asked to register for their site or you can opt to login with your Facebook login profile. We suggest creating a separate profile for any business listing that you’re doing for clients. It’s even advisable to create unique login details for your own business in case you outsource the management at a later date.

dexknows – Free Start with a search for your business. If it doesn’t come up in the search then they will allow you to Add it to their listings. If it does come up then claim it as its owner and complete the profile. You will be asked to register for their site.

Yellowbot – Free Start with a search for your business using your business’s phone number at the bottom of the homepage. If it doesn’t come up in the search then they will allow you to Add it to their listings. If it does come up then claim it as its owner and complete the profile. You will be asked to register for their site.

White Pages – Free This site is currently powered by Yelp.com with the map provided by Bing so if you have a listing with Yelp.com then you’re good to go. Start with a search for your business. If it does come up then you will be able to click through to Yelp to edit it as needed. If it doesn’t come up then click the Add link we’ve provided you to get it registered.

The Best Local Directories

CitySearch – Not taking new additions at this time. We will keep you posted. Free This site is a very important data source for local search. It feeds many other sites information about businesses. This site is powered by CityGrid so if you have a listing with them then you’re good to go. Start with a search for your business. If it does come up then you will be able to click through to edit it as needed. If it doesn’t come up what you do next is something we’ve contacted CityGrid about and are waiting to hear back. We’ll update you here as soon as we know more.

Yelp – Free Yelp powers Bing’s Local Listings so this is a site you cannot afford to ignore! You first need to register as a user. Then do a search for your business. If it doesn’t come up in the search then they will allow you to Add it to their listings. If it does come up then claim it as its owner and complete the profile.

Merchant Circle – Free You first need to register as a user and then as the owner you can add your local business to their listings. Always start with a search of their site for your business because they have most businesses already pulled in and unclaimed.

MojoPages – Free First, you will need to register as a user. Then you can do a search for your business. If it doesn’t come up in the search then they will allow you to Add it to their listings. If it does come up then claim it as its owner and complete the profile.

Local.com – Free You first need to register as a user. Then do a search for your business. If it doesn’t come up in the search then they will allow you to Add it to their listings. If it does come up then claim it as its owner and complete the profile.

Kudzu – Free First, register as a user. Then do a search for your business. If it doesn’t come up in the search then they will allow you to Add it to their listings. If it does come up then claim it as its owner and complete the profile.

HotFrog – Free You can create your profile right away then access it anytime to update your products and services, add images and announce special offers.

Manta – Free You can add your company right away without going through the registration process. Be sure to search their site for your business first so that you don’t create a duplicate listing.

Insider Pages – Free Start with a search for your business. If it doesn’t come up in the search then they will allow you to Add it to their listings. If it does come up then claim it as its owner and complete the profile.

Best of the Web Local – $9.95/month Start with a search for your business. If it doesn’t come up in the search then they will allow you to Add it to their listings. If it does come up then claim it as its owner and complete the profile.

Zip Local – Free First, register as a user. Then do a search for your business. If it doesn’t come up in the search then they will allow you to Add it to their listings. If it does come up then claim it as its owner and complete the profile.

Brownbook.net – Free Start with a search for your business. If it doesn’t come up in the search then they will allow you to Add it to their listings. If it does come up then claim it as its owner and complete the profile.

City Data – Free This directory is only for brick & mortar businesses, no online businesses. You must have a real street address and business phone numbers. Make sure your profile is as in-depth as possible and provides unique information about your business. Do not simply copy a description you already used elsewhere (for example on your Web site). Add photos. Generic profiles, not providing interesting information about your business will be periodically purged without any warning.

Tupalo – Free First, register as a user. Then do a search for your business. If it doesn’t come up in the search then they will allow you to Add it to their listings. If it does come up then claim it as its owner and complete the profile.

In part 3 of this series, I will identify the top Social Media Sites to help promote your local business listing.

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NEXT: Part 3 – Top Social Media Sites

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