Google To Roll Out Accelerated Mobile Pages In February

According to Google, Accelerated Mobile Pages (AMP) is to roll out live to mobile search results in February 2016, leaving us a month to prepare.

What is AMP?

The AMP project is completely open source and has been designed to make really fast website pages for Google to serve to users on a mobile device. Basically, it’s a stripped down version of your existing web page that will eventually be hosted entirely by Google.

The primary characteristics of Accelerated Mobile Pages are:

  • Your pages cannot have Forms
  • No Javascript will be allowed
  • Images will only load when you scroll down to them
  • A stream-lined version of your CSS is required
  • No interstitials will show up.

However, according to Google, your analytical data will continue to be available as well as your ads. It’s been nicknamed “Diet HTML.”

The pages that have a valid AMP version will be served within the mobile results as a clickable carousel above the rest of the content. What this means is that by creating AMP pages you will be given preferential treatment by Google for fast loading pages.

For an excellent overview of Accelerated Mobile Pages (AMP), check out the video on YouTube “AMP: Accelerated Mobile Pages with Paul Bakaus” – Paul Bakaus is a Developer Advocate for Chrome and the Open Web at Google and spends most of his time improving the DevTools.

Google quote:

The way we think about it is, speed is one of those critical ranking factors, not the only one that you need, and AMP says to us, basically, ‘I’m consistently fast, …

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