PPC

Pay-Per-Click (PPC) Marketing

Implementing the right strategy is imperative for a profitable PPC management campaign. Pay Per Click marketing is extremely competitive and the window of success is narrow. Without excellent management of your campaigns (A/B Testing, Correct Targeting, Keyword Grouping, Filtering, Bid Management, etc…) the likelihood of making a campaign profitable is slim. It takes expertise and sophistication to run a great campaign. If done right, however, the profits can be amazing for paid search marketing!

Pay-Per-Click (PPC) Marketing | PublicityDoctor.com

PPC Services - Here’s What You Get

As a PPC services client, you will be receiving the following services:

  • Defining of campaign strategies and layout
  • Advanced keyword research and selection
  • Creative development
  • Identification of landing pages that convert
  • Implementation of campaign conversion tracking
  • Optimization of PPC account settings
  • PPC bid management and ROI tracking
  • PPC monthly analysis
  • Ongoing campaign assessment and recommendations for continuous improvement
  • Creative testing and optimization

In addition, we will continually focus on identification and/or improvement of:

  • Ad copy and ranking
  • Quality Score issues
  • Conversion rates
  • Overall account performance
  • Analytics and/or additional tracking
  • Testing and optimization opportunities
  • Overall long-term strategy to maximize the project results

We will monitor performance and review the results with you regarding performance, findings, management process, deliverables and more. Our goal is to improve campaign efficiency by increasing conversions and lowering the cost per acquisition through active day-to-day campaign management.

Call Stanislaw Today for a FREE Initial Telephone Consultation &/or to Get Started at 305-851-7915

Keyword Research

Advanced keyword research strategies are performed to establish a list of keyword phrases that are relevant to the advertiser's product and/or services, and is an important first step in the pay-per-click keyword research and implementation process. When the right keyword phrases are targeted, users visiting your website will be highly qualified and very likely, highly motivated to buy or request information.

Call Stanislaw Today for a FREE Initial Telephone Consultation &/or to Get Started at 305-851-7915

PPC Campaign Management and Analysis

Our PPC Campaign Management and Analysis Program includes the following:

  • Main goal is to achieve highest ROI
  • Improvement of campaign structure, efficiency and overall audience reach based on network distribution
  • Improvement of Quality Score by correcting problem areas
  • Identification of, and act upon search trends
  • Execution of in-depth keyword analysis.
  • Ad copy research and expert ad copy creation; heavy focus on call-to-action phrases
  • Conversion tracking and Google Analytics
  • Continuous A/B ad copy testing. Creation and testing of multiple ads for each keyword or keyword group to improve average click-through rate, raise average position and decrease cost-per-click
  • Delivery of  more qualified traffic resulting in higher conversion rates
  • Daily monitoring of campaign performance (traffic, sales, cost per acquisition and ROI) as well as pre-set daily and monthly ad budgets
  • Ongoing optimization of keyword bids for bid positions yielding the best return on client-defined business objectives, e.g., cost per acquisition (CPA), profit margin (PM) and ROI
  • Periodic campaign structural reorganization by breaking existing ad groups into separate groups, with new ads and different landing pages
  • Ongoing monitoring of lost impression share due to insufficient budget or due to poor ad rank (Google Ads only)
  • Incorporate of new landing pages as required
  • Monthly Campaign Performance Reports via email documenting campaign activity and results.
  • Dedicated campaign management with meetings as needed to discuss recommendations and changes to keyword sets, bid amounts, bid positions, bid rules, ad run schedule, keyword matching options and changes to the daily ad budget
  • Ongoing adjustments and optimization of campaign settings for increased profits and improved ROI
  • Expand to other networks, if budget allows, such as Bing and social networks

Call Stanislaw Today for a FREE Initial Telephone Consultation &/or to Get Started at 305-851-7915

Digital Marketing Solutions Since 1996

PublicityDoctor.com is a digital marketing company, owned and managed by 20 year veteran SEO expert Stanislaw Andrzej, that specializes in, and understands the role that pay-per-click campaigns play in search engine marketing and overall SEO.

We take great pride executing a best-practices approach for all campaigns. From the beginning, our goal is to seek out creative and effective strategies resulting in a more powerful online presence for your business.

Call Stanislaw Today for a FREE Initial Telephone Consultation &/or to Get Started at 305-851-7915

Free Telephone Consultation

Call Stanislaw Today for a FREE TELEPHONE CONSULTATION at 305-851-7915